Four key consumer behavioral trends detected by clickstream analysis

To wrap-up 2016, we have prepared a quick overview of the behavioral trends we have detected throughout the year. We have analyzed the clickstream activity of our 100-million consumer panel to shed light on multiple aspects of their online lives, including online shopping activity, streaming behavior, travel bookings and stock searches. Here is what we…

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A Kingdom in Turmoil: Who is the new King of Late Night TV?

2016 was rough for everyone, late night TV comedians included. Not only did faces like Larry Wilmore disappear from the late night landscape, but last year’s King of Late Night TV, Jimmy Fallon, was dethroned by foe and friend Stephen Colbert. On the upside, we got our first-ever female late night TV host in Samantha…

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The Past, Present and Future of Late Night TV

We all have our favorite late night talk show host – it’s only natural to feel a bond with someone who makes you laugh on a nightly basis, even though you’re separated by screens and airwaves. It’s no wonder that people from across the country felt triple blows when Jay Leno, David Letterman and Jon…

Late Night TV’s New King & His Streaming Kingdom

Within the past two years, David Letterman, Jay Leno and Jon Stewart retired, breaking hearts across America. These hosts were the kings of late night TV for decades. However, with their departures comes a new generation of comedians to fill their shoes – along with a new generation of viewers. Recently Vanity Fair profiled the ten…