The big data analytics advantage: Analytics industry (part 2)

In our previous installment, we explored the six main areas of the analytics industry and the leading players providing website, app, social, advertising and customer analytics solutions. All these platforms and services provide business leaders with crucial information about their customers and their behavior on brand properties. However, there are still some blind spots, which…

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Meet us at SMX Advanced 2016!

We at Jumpshot constantly strive to perfect our marketing analytics platform to provide you with richer analytics and behavioral data than previously thought possible. We’re excited to attend SMX Advanced 2016 and showcase our robust data and capabilities, which include: Keyword Conversions: Tie paid and organic keywords to actual conversions on any website. Marketplace Report:…

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Valentine’s Day Shopping: A Look into America’s Online Trends

From bouquets of flowers through chocolates to high-end jewelry, cultural norms dictate that nothing says ‘I love you’ more on Valentine’s day than gifts. Backed by the largest data panel in the industry, we decided to look into how America gets ready for this festive day. Read on for our data-driven findings. The Spontaneity of…

Jumpshot-Moz Webinar: Tying Keywords to Conversions in a ‘Not Provided’ World on Feb 18th at 1pm EST

Identifying and focusing on the keywords that drive traffic and conversions to a website is critical to success in both SEO and SEM initiatives. However, it has become increasingly harder to identify those keywords, organic and paid. Ever since search engines transitioned into encrypted search SEO professionals have little to no visibility into natural search…