How Google shook up paid and organic search clicks in 2016

We recently covered some of the algorithm and layout changes that Google made to its search engine in 2016. Perhaps the biggest change was the paid search layout change in Q2 whereby Google began to display up to four paid ads above the fold. This change caused a lot of volatility in the distribution of paid…

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The psyche and purchasing habits of Burning Man attendees

Festival Season, otherwise known as the fifth season, is coming to a close as Labor Day approaches. The festival scene has become a major cultural and economic juggernaut in the past few years, so naturally we wanted to see what attendees streamed, searched and bought. Burning Man, everyone’s favorite art and counterculture festival, started yesterday,…

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Top-of-mind stocks: top ten stock ticker searches (part 2)

For better or for worse, quarterly earnings reports are one of the most influential factors of stock rates, and can dramatically drive prices up or down. Fresh off of the Q1 earnings reports and our recent analysis of the American investment market, we wanted to see which stocks were most highly searched, and detect month-over-month…

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Freddy Fazbear takes over Friday the 13th: Top ten searches

Whether you’re a horror fanatic, enjoy superstitions, or just grew up in the 80s, Friday the 13th is a night you remember. As this last Friday was the only one of 2016, we investigated how Americans feel about this day by looking into their online searches. While most Americans use generic search terms, the most…

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How America is pushing tourism infrastructure in Cuba

When so much of the world is a couple clicks away, Cuba remains a mythical land of pastels and 1950s era cars, a hotspot of Cold War tensions, and a forbidden fruit of American tourism. Like anything forbidden, the more we can’t have it, the more we want it, so for decades, the American dream…

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