Leading hidden AdWords features (part 3): Auction Insights

In the previous installments of our AdWords hidden features series we explored advanced targeting and automation capabilities. In this installment, we highlight an advanced AdWords reporting feature that is imperative for campaign performance analysis, as it reveals valuable information about your competitive search marketing landscape.   Auction Insights reports for AdWords campaigns Understanding your competitors’…

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Leading hidden AdWords features (part 2): Scripts

In the second part of our AdWords Hidden Features series we highlight an advanced AdWords feature that is crucial for campaign management and automation: Scripts. This feature will save you time and heartache, as it monitors your account and automates processes. Read on to learn how to add and use scripts for AdWords campaigns. Scripts…

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Leading Hidden AdWords Features Part 1: Household Income Tier

Google has released many iterations of their flagship product, providing additional advanced targeting options. With so many features, many can easily be overlooked including targeting features that are crucial for  in-depth data analysis, testing and automating. We’ve decided to share some of our favorites with you, in our new AdWords Hidden Features series. Targeting by…

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Google Paid Search Layout Change: A Paradigm Shift Uncovered

Google is the number one search engine, so any change to its algorithm and layout have widespread implications for both consumers and search marketers. Whether you’re a performance marketer, PPC specialist, or SEO professional, you must have noticed last month’s changes to the paid links layout on Google’s SERP. This layout change limits the amount…

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Gain access to your competitors’ sales and search programs with Jumpshot: Introducing the Jumpshot Beta Section

We at Jumpshot are constantly adding advanced features and capabilities to our marketing analytics platform. Our goal is twofold; help you grow your business with better data-driven decisions and democratize big data analytics. Today, we are very excited to unveil our new Beta Section, which provides early access to the upcoming Jumpshot features and capabilities….

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