Upgrading your keyword insights with data from Jumpshot

We just wrote about how Google is limiting the utility of its Keyword Planner tool to just those who run large-scale paid search campaigns on AdWords. Even then, it only provides limited keyword data that is grouped contextually and placed in wide range buckets. The impact of this change isn’t limited to AdWords either. It…

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Why you need a replacement for Google’s Keyword Planner

Recent changes to Google’s Keyword Planner have effectively converted it from a tool that you could use in many areas including search engine optimization, content marketing, and paid search to a tool that helps you in just one area, which is the management of large-scale paid search campaigns. Specifically, Google rolled out a change that…

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Meet us at SMX Advanced 2016!

We at Jumpshot constantly strive to perfect our marketing analytics platform to provide you with richer analytics and behavioral data than previously thought possible. We’re excited to attend SMX Advanced 2016 and showcase our robust data and capabilities, which include: Keyword Conversions: Tie paid and organic keywords to actual conversions on any website. Marketplace Report:…

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Google Paid Search Layout Change: A Paradigm Shift Uncovered

Google is the number one search engine, so any change to its algorithm and layout have widespread implications for both consumers and search marketers. Whether you’re a performance marketer, PPC specialist, or SEO professional, you must have noticed last month’s changes to the paid links layout on Google’s SERP. This layout change limits the amount…

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Spring Break 2016 Edition: Millennials Go Urban

March marks the well awaited end of winter, bringing warmer weather, spring cleaning and blooming flowers to mind. For college students across the United States, it’s also time for Spring Break. While this particular school recess has become infamous for teeny bikinis and wild parties, we at Jumpshot wanted to gain an understanding of how…