How HBO’s Game of Thrones Fared Against Hackers and Pirates

Despite off-screen drama, viewership of HBO’s Game of Thrones on the site’s HBO GO streaming service has been remarkably resilient. Jumpshot data indicates that six times as many unique visitors streamed the series on HBO GO than used the torrent pages on The Pirate Bay during the summer season. And those numbers have been consistently…

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Netflix streaming down in February but up over 2016: Americans’ streaming behavior analyzed

In February, viewership of the leading ten shows on Netflix fell by 13 percent and viewership of the top ten Netflix Originals was down 9 percent. However, February’s streaming volumes for the leading shows were still 18 percent higher than last February’s volumes with viewership of Netflix Originals up 56 percent year-over-year. Viewership levels weren’t…

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2017 Starts Big for Netflix: Americans’ streaming behavior analyzed

Netflix viewership made big gains in January, with overall audience up 40 percent over December and 38 percent above the monthly average for 2016. Netflix Originals also had a huge January, with viewership up 35 percent month-over-month and 28 percent over the 2016 monthly average. However, while increased streaming of the usual suspects drove the overall…

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Netflix’s Bright December: Americans’ streaming behavior analyzed

Netflix viewership roared back in December after streaming activity fell to the lowest rates for 2016 in November. During December, Netflix’s overall audience grew by 56 percent over November. Netflix Originals saw even larger increases in month-over-month streaming activity, especially for binge-watching, which was up 87 percent from November. Impressive as the recovery was, overall…

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Four key consumer behavioral trends detected by clickstream analysis

To wrap-up 2016, we have prepared a quick overview of the behavioral trends we have detected throughout the year. We have analyzed the clickstream activity of our 100-million consumer panel to shed light on multiple aspects of their online lives, including online shopping activity, streaming behavior, travel bookings and stock searches. Here is what we…

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Holidays more interesting than Netflix: Americans’ streaming behavior analyzed

November brought happy news for holiday traditionalists as Netflix viewership fell to an all time low. Binge-watching was down 27 percent and active user volumes were cut by 39 percent to the lowest levels of the year as viewers prepared for Thanksgiving and shopped for the best Black Friday deals. Sitcoms are back on top:…

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