Summer Slump Moderates, Mozilla Loses Big, TMZ Gains on Bad News: Top Domains in the US for July

Summer Slump Moderates, Mozilla Loses Big, TMZ Gains on Bad News: Top Domains in the US for July

Traffic to the top domains in the us continued to slump in July, but with losses considerably less widespread than the previous month. Our biggest loser during July, Mozilla.org, was down nearly 39 percent month-over-month, marking perhaps a return to normalcy rather than a dangerous dip. Our biggest winner, TMZ.com, was up 24 percent as…

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Target customers in every stage of the path-to-purchase with clickstream data

We recently covered how clickstream data gives advertisers greater flexibility for audience buying, enabling them to target segments in every step of their journey. In short, targeting with clickstream data works better than cookie-based targeting because it covers more granular activities than just web visits by also covering search, conversion, and buying activities. To expand…

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Top 10 websites for traffic changes: Sports sites lose traffic in February, while tax sites gain visits

February marks the end of football season and the second month of US income tax season, so it should come as no surprise that the NFL and ESPN websites saw substantial traffic losses in February, while the financial software company behind TurboTax saw the largest increase in visits month-over-month. Welcome to the first installment of…

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Why and how to include mobile location data in your customer journey analysis

If you oversee a website, you most certainly use web analytics because it provides mission critical insights into what people are doing on your site. Mobile location data is like web analytics for the real world. People have their phones with them at all times. And many people have their phones enabled with location-based services….

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Mobile location data within the customer journey

We recently covered how the growing demand among businesses for mobile location insights has stemmed from location-aware smartphone services going mainstream. Millions of consumers enable this demand by sharing their physical location with mobile apps and sites in return for enhanced functionality or a more personalized experience. From finding your apple device to friends or…

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The growing demand for mobile location insights

Mobile insights have existed for as long as the mobile web has existed. However, it wasn’t until nearly every mobile phone was equipped with apps and GPS location services that companies really began to attempt to understand how mobile engagement contributes to the bigger picture of the customer journey. The rise in demand for mobile…

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