Netflix is notorious for keeping its viewership and rating data under wraps, which is exactly why we at Jumpshot continuously publish this type of data. In our analysis of Netflix Originals, we discovered that viewership tends to spike in the first three days of release, with 25 times the amount of daily viewers than in the following two months. We also discovered that there was one new Netflix Original that did not follow this trend: Making a Murderer.
The controversial documentary covering the trials of Steven Avery and Brendan Dassey sent shock waves through the media. The show’s viewership was small at first and peaked in the third and fourth weeks of its release, compared to other Netflix Originals that saw their viewership cut by more than half between the first and third weeks of release. This unconventional pattern intrigued us, so we set out to investigate Making a Murderer’s unique viewership behavior, taking into consideration the media coverage, legislation, and social activity to provide a complete understanding for this show’s rise to fame.