Viewing of top Netflix programs increased just over 3 percent during July, though none of the top 10 most-viewed titles were Netflix Originals. While overall viewing increased, binge-watching of top 10 programs was down 35 percent over 2016, with Netflix Originals down 57 percent compared to the 2016 average.

To prepare this report, Jumpshot analyzed the browsing behavior of our 100-million-member online consumer panel. We track US consumers’ Netflix viewing habits and compile the data into this monthly report, which details single program viewing and binging, defined as watching five or more programs in a row.

Netflix Overall Top 10 titles during July

There were big year-over-year (YoY) gains as well as significant losses among Netflix’s top 10 overall most viewed programs during July. The month’s top three were licensed favorites The Office, up 47 percent; Friends, up 59 percent; and Family Guy, up 14 percent. Combined, they claimed nearly 56 percent of all top 10 viewing. July’s biggest losers were 6th-ranked Futurama, off 34 percent; 9th-ranked Archer; down 27 percent; and 10th-place New Girl, which lost 25 percent compared to 2016 averages.

Top 10 viewing was up 3.2 percent month-over-month (MoM) during July and increased 9.2 percent year-over-year from 2016 averages.

Binge-watching proved volatile during July, with most titles showing significant decreases. Still, overall binging was up 6.2 percent MoM but off a significant 35.2 percent compared to the 2016 monthly average.

Top 10 Titles Viewed – July
Title % of Top 10 YoY Change*
The Office (U.S.) 21.49% 47%
Friends 17.35% 59%
Family Guy 16.96% 14%
Parks and Recreation 8.59% 6%
How I Met Your Mother 8.38% 17%
Futurama 6.82% -34%
It’s Always Sunny in Philadelphia 6.23% -7%
That ‘70s Show 6.03% 24%
Archer 4.29% -27%
New Girl 3.87% -25%

 

Top 10 Titles Binged – July
Title % of Top 10 YoY Change*
Family Guy 22.17% -15%
The Office (U.S.) 17.15% -11%
Friends 16.77% 5%
How I Met Your Mother 8.67% -25%
Futurama 7.79% -54%
Parks and Recreation 7.38% -27%
That ‘70s Show 6.82% -13%
It’s Always Sunny in Philadelphia 5.13% -36%
American Dad! 4.21% -75%
Forensic Files 3.92% 114%


Netflix Originals Top 10 titles during July

Binging and viewership of Arrested Development increased by 71 percent and 19 percent month-over-month, respectively in July. Netflix revived the the show’s for a fourth season in 2013, and hype has been building for the fifth season’s 2018 release. Jason Bateman, (Michael Bluth on the show), tweeted that filming for the series began on August 8th.

Still, overall viewership and binging of Netflix Originals were down more than 50 percent compared to 2016 averages. Blame may go to the lack of major titles debuting on the streaming service this summer. Last year, Season 3 of BoJack Horseman and Season 4 of Orange is the New Black debuted in June and July.

Netflix Originals Top 10 Titles Viewed – July
Title % of Top 10 YoY Change*
Arrested Development 17.65% 29%
House of Cards 12.54% 64%
Unbreakable Kimmy Schmidt 11.34% 5%
Trailer Park Boys 10.89% -32%
Grace and Frankie 8.59% -3%
Star Wars: The Clone Wars 8.29% -47%
Orange Is the New Black 8.13% -50%
The Ranch 7.94% -21%
Master of None 7.36% 89%
BoJack Horseman 7.25% -39%

 

Top 10 MoM Change -36.0%
Top 10 YoY Change -52.1%

 

Netflix Originals Top 10 Titles Binged – July
Title % of Top 10 YoY Change*
Arrested Development 29.62% 26%
Trailer Park Boys 16.34% -49%
BoJack Horseman 10.77% -37%
Star Wars: The Clone Wars 9.00% -65%
Grace and Frankie 8.48% 4%
Unbreakable Kimmy Schmidt 6.84% -45%
The Ranch 6.62% -20%
F is for Family 5.10% 114%
Dawn of the Croods 3.92% 44%
Fuller House 3.31% -64%

 

Top 10 MoM Change 19.5%
Top 10 YoY Change -57.2%

 

Bottom Line: Netflix Original programming suffered during July, a situation unlikely to change until new programming premiers Arrested Development was the lone bright spot. Viewing of all Netflix titles placed a predictable collection of rerun favorites into July’s top 10, with the streaming service a leading source of family-friendly fare many viewers will have already seen before. This will be the last month we review Netflix viewership using this particular methodology, so look out for our post in September to see how and why we’re changing our approach.