amazon.co.uk Website Metrics

United Kingdom | Oct 2019

amazon.co.uk Market Share

amazon.co.uk performance statistics including transactions, price, conversion rate and top product categories.

amazon.co.uk Sales (Number of Transactions)

20,844,422

amazon.co.uk Average Price

$21.29

amazon.co.uk Conversion Rate

7.3%

amazon.co.uk Competitors

The true competitive set for amazon.co.uk based on where else consumers browsed and ultimately purchased online

In-Market Consideration Set

Consumers who browsed on amazon.co.uk also browsed on these websites

WebsiteShoppers
113.63%
29.71%
35.47%
45.12%
55.12%

Cross-Purchases

Consumers who purchased on amazon.co.uk also made a purchase on these websites

amazon.co.uk Traffic

Referral and search traffic driving visitors to amazon.co.uk

amazon.co.uk Top Search Engine Keywords

Search Engine Keyword% of Searches
1 amazon 8.27%
2 amazon uk 6.24%
3 amazon prime 0.5%
4 amazon prime video 0.17%
5 amazon.co.uk 0.13%

amazon.co.uk Top Onsite Searches

Onsite Search% of Searches
1 laptop 0.05%
2 primark 0.05%
3 headphones 0.04%
4 nintendo switch 0.04%
5 halloween 0.04%

amazon.co.uk Traffic Source

Referring Domain% of Searches
1 google.com 47.6%
2 google.co.uk 5.96%
3 youtube.com 3.38%
4 facebook.com 2.76%
5 ebay.co.uk 2.45%

amazon.co.uk Paid vs. Organic Search Traffic

Paid38.3%
Organic61.7%

amazon.co.uk Conversion Rate

Visitor traffic and conversion funnel for amazon.co.uk

Visited Interacted Added to Cart Started Checkout Converted
Sessions100.0%287,182,99050.0%143,717,03110.4%29,929,2417.9%22,707,9877.3%20,844,422
Drop Off50.0% 143,465,959 39.6% 113,787,790 2.5% 7,221,254 0.6% 1,863,565
Time to Conversion 14h 27m 14h 7m 12h 23m 3h 33m