amazon.co.uk Website Metrics

United Kingdom | Aug 2019

amazon.co.uk Market Share

amazon.co.uk performance statistics including transactions, price, conversion rate and top product categories.

amazon.co.uk Sales (Number of Transactions)

20,817,739

amazon.co.uk Average Price

$22.63

amazon.co.uk Conversion Rate

7.1%

amazon.co.uk Competitors

The true competitive set for amazon.co.uk based on where else consumers browsed and ultimately purchased online

In-Market Consideration Set

Consumers who browsed on amazon.co.uk also browsed on these websites

Cross-Purchases

Consumers who purchased on amazon.co.uk also made a purchase on these websites

WebsiteShoppers
116.42%
27.83%
36.48%
44.76%
53.67%

amazon.co.uk Traffic

Referral and search traffic driving visitors to amazon.co.uk

amazon.co.uk Top Search Engine Keywords

Search Engine Keyword% of Searches
1 amazon 7.81%
2 amazon uk 5.19%
3 amazon prime 0.4%
4 amazon prime video 0.12%
5 amazon.co.uk 0.11%

amazon.co.uk Top Onsite Searches

Onsite Search% of Searches
1 nintendo switch 0.05%
2 laptop 0.04%
3 kindle books 0.04%
4 avengers endgame 0.04%
5 headphones 0.04%

amazon.co.uk Traffic Source

Referring Domain% of Searches
1 google.com 48.33%
2 google.co.uk 6.11%
3 youtube.com 3.13%
4 facebook.com 2.67%
5 ebay.co.uk 2.42%

amazon.co.uk Paid vs. Organic Search Traffic

Paid45.2%
Organic54.8%

amazon.co.uk Conversion Rate

Visitor traffic and conversion funnel for amazon.co.uk

Visited Interacted Added to Cart Started Checkout Converted
Sessions100.0%292,993,37250.2%147,091,52410.3%30,246,4837.8%22,823,5847.1%20,817,739
Drop Off49.8% 145,901,848 39.9% 116,845,041 2.5% 7,422,899 0.7% 2,005,845
Time to Conversion 13h 51m 13h 31m 11h 53m 3h 27m