amazon.com Website Metrics

United States of America | Jul 2019

amazon.com Market Share

amazon.com performance statistics including transactions, price, conversion rate and top product categories.

amazon.com Sales (Number of Transactions)

165,913,111

amazon.com Average Price

$31.66

amazon.com Conversion Rate

8.2%

amazon.com Competitors

The true competitive set for amazon.com based on where else consumers browsed and ultimately purchased online

In-Market Consideration Set

Consumers who browsed on amazon.com also browsed on these websites

WebsiteShoppers
122.8%
28.65%
36.83%
46.12%
55.89%

Cross-Purchases

Consumers who purchased on amazon.com also made a purchase on these websites

WebsiteShoppers
124.3%
28.81%
35.48%
44.05%
53.43%

amazon.com Traffic

Referral and search traffic driving visitors to amazon.com

amazon.com Top Search Engine Keywords

Search Engine Keyword% of Searches
1 amazon 10.18%
2 amazon prime 1.34%
3 amazon prime video 0.5%
4 amazon.com 0.37%
5 amazon smile 0.2%

amazon.com Top Onsite Searches

Onsite Search% of Searches
1 laptop 0.06%
2 nintendo switch 0.06%
3 fire stick 0.05%
4 tv 0.04%
5 wireless earbuds 0.03%

amazon.com Traffic Source

Referring Domain% of Searches
1 google.com 46.71%
2 youtube.com 6.92%
3 facebook.com 4.87%
4 yahoo.com 4.3%
5 ebay.com 1.45%

amazon.com Paid vs. Organic Search Traffic

Paid39.2%
Organic60.8%

amazon.com Conversion Rate

Visitor traffic and conversion funnel for amazon.com

Visited Interacted Added to Cart Started Checkout Converted
Sessions100.0%2,015,522,63753.8%1,083,503,35214.0%281,736,3679.6%194,224,1108.2%165,913,111
Drop Off46.2% 932,019,285 39.8% 801,766,985 4.3% 87,512,257 1.4% 28,310,999
Time to Conversion 20h 23m 19h 59m 18h 50m 7h 8m