We live in an always-connected world and spend nearly 80% of our day in front of one screen or another. At some point, you’ve probably thought about creating your own website or blog to promote a cause or just for fun. The market is flooded with do-it-yourself solutions and website builders that let anyone establish a web presence without writing a single line of code. So how do you know which one to use?
Well that’s an easy one for us to answer. Website builders typically allow website owners to use custom domains (i.e. their website’s address does not contain ‘wordpress.com’, wix.com’, etc.). We can assume most website owners will use custom domains and therefore the vast majority of traffic to these platforms’ results from their own users activity on the platform’s backend, while working on and updating their website. Our Top Pages section supports this assumption and lists these platforms’ internal pages as the most visited pages on these domains.
The most popular page on Wix is user’s “My Sites” page on a variety of language based subdomains. This page displays the list of websites the user created using Wix, and leads to Wix’s website editor where users can update and tweak their site. The same pattern emerges for Weebly and Squarespace.
Now that we have established that website builders’ market share and popularity can be indicated by their web traffic, we can base our decision of which service to use on others’ experience by comparing these services’ traffic. Here are our findings:
Setting Up a Valid Comparison:
WordPress is the first to come to mind when discussing website builders, so you might be wondering why we choose to focus our analysis on others. For a comparison to be truly valid, the subjects need to be as similar as possible – apples to apples if you will. WordPress is the most popular website builder by far, but it is also essentially different than the three other leading platforms. Simply put, using WordPress requires some coding.
Weebly: The Chosen Drag-and-Drop Website Builder
The Top Countries sections reveals that while all three services mostly rely on US traffic, other leading geo locations, and their contribution to the platform’s overall traffic, vary largely.
We quickly filtered the competitive report by geo location, focusing on the US.:
The most popular website builders in the USA is Weebly, followed by Wix and then Squarespace. The people have spoken.
One possible reason for Squarespace being in last place is the service’s business model: Weebly and Wix use a freemium model while Squarespace is subscription based with no free trial. In fact, Squarespace even ran a TV commercial during Super Bowl XLIX, the most expensive slot ever. Squarespace’s traffic does not reflect this campaign increased its market share.
Bottom line: Letting users experience a service is crucial for user adaption and growth. Once people have access to your product their experience using it and value they receive from it will be driving force of conversions and optimization.
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