Did you know that people in South Dakota are 16 times as likely to search for emergency rooms than residents of any other state? Would you think that Hawaii is all about permanent makeup, or that residents of Vermont have the most animal friendly diet in the US?
We recently analyzed consumer behavior on Yelp, the popular crowd-sourced local business review service, pinpointing global and national differences in consumer behavior. Our findings indicate that Americans are more impulsive than Europeans and that Colorado is the national lead for weed, among other things. A deeper look into the US reveals some surprising differences in online behavior and consumer intent among the states.
Here’s a snapshot of our analysis of US consumer activity on Yelp throughout Q1 of 2015.
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